Discount WC3 WarmCards 3.0 White Balance Reference System White Balance & Color Calibration

WarmCards are strong and durable. They won’t get bent, folded, dirty, faded, or dog eared no matter how you use them. They are 100% waterproof, easily wiped clean, and the matte finish reduces reflections. Every set of WarmCards includes a convenient carrying case. Using WarmCards is just as easy as white balancing on a normal white card. Just aim the camera at the WarmCard . . . press the WB button on your camera. . . and you’re ready to start shooting with a better white balance. The idea is simple. When you set your white balance using one of the WarmCards you are calibrating the colorimity of the camera so that it starts at a baseline neutral setting that matches the lighting conditions that exist at that place and that time — and then you are adding a certain amount of “warming” to the white balance so that you get warmer and richer colors.

Features:

• As easy to use as ordinary white cards.
• Clients, talent, models, and audiences prefer warmer-looking skin tones.
• The amount of warming shift is based on the current lighting conditions.
• Allows creative control over your camera’s white balance setting.
• Engineered to improve skin tones for interviews and on-camera talent.
• Designed for professional use by experienced cameramen/photographers.
• Eliminates wasted time color correcting/grading footage in post.
• Image adjustments are made at the full bit-depth of the camera — before any compression.
• No matte box is required.
• One set of cards will work with all lenses and all cameras you own.
• More cost effective and easier to use than glass warming filters.
• They do not interfere with any glass filters that may be used at the same time.
• Ensures a consistent “look” from different crews working separately.
• A field monitor is not required to check the results.
• Choose from different levels of warming or cooling for different situations.
• Available in two sizes of cards.
• Strong, durable, waterproof, and easy to clean.
• All cards have metal eyelets for easy carrying or hanging.
• Easier to use than adding “warming” gels to your lights.
• YOU retain creative control rather than hoping someone else will grade your footage properly in post.
• Manufactured in the USA from durable TerraPoly plastic
• Virtually indestructible
• 100% waterproof, light-weight, and easy to clean
• Includes eight 6″x9″ and eight 4.5″x6″ cards in eight different shades
• Includes an 18% Gray card, Minus Green card, and a normal White card
• A canvas carrying case and lanyard are included